ITHUBA, the proud operator of the National Lottery in South Africa, leads the way in localisation and reinforces its position as a leader in the gaming industry, particularly when it comes to technology. 

As a company committed to meeting the needs of South Africans, ITHUBA understands the importance of resonating with the local population, which is why it has invested heavily in localisation across all facets of the business. With over eight years of experience in the gaming industry, ITHUBA has developed a deep understanding of the South African market and the unique needs of its players. This understanding has enabled ITHUBA to create games that are not only engaging and entertaining but also resonate with South Africans at a cultural level. From the themes and symbols used in its games to the language and tone of its marketing campaigns, ITHUBA is committed to ensuring that its offerings are a reflection of the South African experience. 

ITHUBA has made significant investments in its online platform, which has been designed to provide a seamless and user-friendly experience for players. The platform includes a range of features and functionalities that have been tailored to the specific needs of South African players, including a mobile app that enables players to play the games on the go. One of the key initiatives implemented by ITHUBA is the on boarding of several banking partners to ensure that players have multiple options to play the National Lottery games straight from their bank account. South Africa is one of the only National Lotteries in the world that offers National Lottery tickets through banking platforms. This has made it easier for players to participate in the games, regardless of their location. 

ITHUBA has also implemented a robust player access plan that takes into account the realities of South African life. This plan includes features such as mobile ticket sales and a network of retail outlets that are conveniently located throughout the country. By making it easy for players to access its games, ITHUBA has been able to expand its reach and bring the excitement of the National Lottery to even more South Africans. 

As part of its commitment to localisation, ITHUBA has developed several locally relevant games, including Lobola Cash, Fafi Fortune, and Morabaraba. ITHUBA's game designers have a deep understanding of South African culture and the unique gaming preferences of South African players. This knowledge has enabled them to create games that not only resonate with local audiences but also reflect the rich cultural heritage of the country. 

"ITHUBA is committed to creating games that are not only entertaining but also culturally relevant and meaningful to our players," said Charmaine Mabuza, CEO of ITHUBA. "By developing games like Lobola Cash, Fafi Fortune, and Morabaraba, we are able to connect with our players on a deeper level and offer them a gaming experience that is truly unique." 

ITHUBA's localisation efforts are not limited to gaming and technology. The company is also invested over R20 million in the last twelve months dedicated to localising its CSI projects to ensure that they meet the specific needs of South African communities. By focusing on education and women's empowerment, ITHUBA is working to create a more equitable and prosperous future for all South Africans. 

Through its ITHUBA Bursary program, the company provides financial assistance to underprivileged students who are pursuing higher education. The program offers bursaries to students who demonstrate academic excellence and financial need, helping them to achieve their educational goals and contribute to the growth and development of South Africa. 

ITHUBA is also committed to promoting women's empowerment, both within the company and in the wider community. The company has implemented a number of initiatives aimed at supporting and promoting women in the workplace, including mentorship programs and leadership development workshops. This effort, however, is not limited to employees of ITHUBA but extends to retail partners. The Female Retailer Programme trains and upskills women from marginalised backgrounds in rural areas and informal settlements. These women are provided with skills and formal education to acquire business qualifications and the acumen that will help them build successful businesses. 

"At ITHUBA, we believe that our success as a company is inextricably linked to the success of the communities we serve," said Charmaine Mabuza, CEO of ITHUBA. "That's why we're committed to using our resources and expertise to make a positive impact on South Africa, particularly in the areas of education and women's empowerment." 

By investing in localisation, ITHUBA is not only providing an exceptional gaming experience but also contributing to the growth and development of the South African economy. 

An Eastern Cape man has become the latest multi-millionaire after winning the LOTTO PLUS 1 jackpot of over R20 million, from Wednesday, 3 May 2023 on draw number 2330. The man who played via quick-pick on the Standard Bank app, was in absolute shock after he was called and told that he had won. 

“I was in complete disbelief when I was informed that I had won the jackpot, I kept on checking the numbers as well on the Standard Bank SMS notification as well,” said the winner. 

“I phoned my wife to tell her the big news, I also didn’t waste any time and I went straight to the ITHUBA office to confirm that I had indeed won,” said the man who works as a sales representative. 

He further added that he plans to invest his money and also travel overseas with his family. The sales representative does not plan to quit his job as he says that he will continue working. The winner has been playing the National Lottery games at least twice a week. 

“It is heart-warming stories such as these where our players get pleasant surprises when they win our life-changing jackpots, we can definitely relate to the excitement that our latest winner felt when he discovered his wind-fall, as ITHUBA we congratulate him and his family, as we wish them well on their newfound wealth, says Charmaine Mabuza – ITHUBA CEO. 

You too could be a winner, play this coming Wednesday’s (10 May 2023) estimated R55 million LOTTO jackpot, if you are lucky enough to win, we could be processing your jackpot prize at our ITHUBA offices. Tickets can be purchased from participating retailers, on nationallottery.co.za, using the National Lottery Mobile App, or from participating banks namely FNB, ABSA, Nedbank, Standard Bank, Capitec, TymeBank and African Bank, or via USSD by dialling *120*7529#. 

Players must be 18 years and older. 

ITHUBA is the proud operator of the National Lottery. 

This Friday there is R58 million in PowerBall and PowerBall PLUS total estimated jackpots. If you are lucky enough to win, you could be starting off the second week of May as a PowerBall or PowerBall PLUS multi-millionaire. The PowerBall jackpot is at an estimated R23 million and the PowerBall PLUS jackpot is at an estimated R35 million. Did you know that this year alone (since January 2023), over R190 million in PowerBall jackpot prizes have been paid out, and over R84 million in PowerBall PLUS jackpot prizes were also paid out to-date. Where will the next PowerBall or PowerBall PLUS multi-millionaire come from? 

“As the proud operator of the National Lottery, we would like to assure our players of our role to operate and communicate in the most transparent manner possible, this includes informing you about our exciting jackpots across various media platforms and sharing the game results after each draw show,” Charmaine Mabuza – ITHUBA CEO. 

Hurry and buy your tickets now at your nearest participating retailer, on our website by visiting nationallottery.co.za using your computer or mobile-device, via the National Lottery Mobile App, or participating banks namely FNB, ABSA, Nedbank, Standard Bank, Capitec, TymeBank, and African Bank otherwise simply dial *120*7529# for USSD. 

All winners who win over R50 000 receive free trauma counselling from professional psychologists, and financial advice from accredited financial advisors at no cost to our winners. 

All National Lottery winnings are tax-free. 

Players must be 18 years or older to play. Play responsibly. 

ITHUBA is the proud operator of the National Lottery. 

A lucky Standard Bank player has become the latest multi-millionaire after winning R20, 995, 899.42 in the LOTTO PLUS 1 jackpot from the Wednesday (03 May 2023) draw number 2330. As with all banking app jackpot winners, the bank will contact player and be advised to proceed to their nearest ITHUBA office to claim their winnings. This is where they will also be offered trauma counseling by a psychologist and financial advice by a financial advisor. These services are provided when players claim R50 000 and above winnings. 

“We are excited to have our first LOTTO PLUS 1 multi-millionaire for May. We want to advise the winner to bring their proof of identity and proof of banking details when coming through to claim at our ITHUBA offices, depending on which province the player is based,” says ITHUBA CEO – Charmaine Mabuza. 

Meanwhile, this coming Saturday (06 May 2023), the LOTTO jackpot will be at a life-changing R50 million Guaranteed jackpot, and will be on its 16th rollover, Buy your tickets now at your nearest participating retailer, on our website by visiting nationallottery.co.za using your computer or mobile-phone website via the National Lottery Mobile App, or participating banks namely FNB, ABSA, Nedbank, Standard Bank, Capitec, TymeBank, and African Bank otherwise simply dial *120*7529# for USSD. 

All National Lottery winnings are tax-free. 

Players must be 18 years or older to play. Play responsibly. 

ITHUBA is the proud operator of the National Lottery.